It's now the eSport rush. Equipment manufacturers want to increase their prestige and therefore do not hesitate to bet on gaming clubs. Indeed, the Adidas and G2 Esports, sponsorship contract confirms this trend.
A new equipment manufacturer for G2 Esports. Indeed, the German firm becomes the sponsor for 2 years of this major gaming club. "In addition to the jerseys, the collaboration between the German brand and this major structure of the discipline on a worldwide scale will also take place through the design of a collection for everyday life", informs the Team. The media continues : "last summer, G2 Esports and Adidas had already created an advertising campaign together for shoes worn by the club's League of Legends players. Until the semi-finals of the Worlds in 2020».
Nike, Puma, Coq Sportif
Thus, G2 Esports joins the closed circle of gamers sponsored by the three-band brand. They are Vitality, MCES, LDLC OL (three French teams) or Heretics. For the founder of the structure Carlos "ocelote" Rodriguez, this is a historical moment. "This is a day that goes down in the history of G2 Esports. Joining the Adidas family as one of its partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real turning point for us. And especially in the esport in general».
eSport is growing and attracting more and more OEMs. Adidas arrived in 2017 in this environment. In 2018 Nike followed with the Chinese League of Legends. Puma with Cloud9 arrived the same year. And lately, it is Coq Sportif which seals a collaboration with the French team GameWard.