Elsa Majimbo

Elsa Majimbo’s next chapter also begins with what she wants to create. In April 2026, she announces that she wants to move behind the camera and spend time directing. She also says she would prefer more quiet to a constant presence on social media.

The shift had begun earlier. By June 2024, she was already explaining that she had moved on from the sketches that brought her fame. Her work had expanded into fashion and brand campaigns. Following that change means leaving room for her to try other formats, rather than always returning to her first videos.

In 2020, during lockdown in Nairobi, Elsa films monologues on a phone. The sunglasses, crisps and laugh become instantly recognisable. Ideas come naturally, she explains; she avoids forcing them. Keeping the set-up simple is part of the form.

Collaborations and then fashion shoots open up other spaces for her. The photographs kept by SNA belong to that story: a personality who can play with a studio image just as well as with the very simple setting of her videos. They bear witness to a stage in her visibility, without on their own telling us about her activity today.

Chess is more than a photo-shoot prop. Elsa discovers the game at secondary school. She describes it as a way to think, calculate and take a step back from situations. That relationship with chess offers another way into her story, beyond her follower count.

Her name appears in Kenya’s 2017 national youth finals, in the girls’ under-16 category. That participation belongs to her adolescence: a practice that predates her first videos and fame.