BRASCO SPONSORS THE 2022 WORLD CUP IN PARTNERSHIP WITH TELE CONGO AND SPORT NEWS AFRICA!

For the 2022 World Cup in Qatar, Brasco, the leading beverage distributor in Congo, has entrusted its TV and sponsorship budget to Sport News Africa for the production of TV Congo's programmes.

Brasco's package was particularly substantial

- Coca Cola and Class logos inserted into the trailers shown on TV Congo, as well as during half-time breaks
- Daily broadcast of adverts for the Class, Coca Cola and Ngok brands
- Sponsorship of the Qatar Club set, with Brasco and Class
- Broadcast and activation of the brands across all the social media channels run by Sport News Africa
- Production and broadcast of vox pops featuring the Class and Coca Cola logos

A partnership made possible by the new media dimension Sport News Africa has brought to World Cup coverage in Congo

For its coverage of the 2022 World Cup matches, Télé Congo teamed up with Sport News Africa to put together programmes around the 28 matches for which the channel has acquired the rights. The aim was to offer resolutely innovative content in Congo and across the African continent, with three live shows every day to get sports fans buzzing to the rhythm of the World Cup.