MTN Congo sponsors the 2022 World Cup with Sport News Africa and TV Congo
Football - MTN Congo sponsors the 2022 World Cup with Sport News Africa and TV Congo, on Sport News Africa
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For the 2022 World Cup in Qatar, MTN Congo has entrusted its TV and sponsorship budget to Sport News Africa for the production of TV Congo's programmes.
For MTN, an events-led package
- MTN branding in trailers broadcast on TV Congo, as well as during half-time breaks
- Daily ad spots
- Sponsorship of the Qatar Club set
- Broadcast and activation of the brand across all social media channels run by Sport News Africa
- Production and broadcast of vox pops featuring the MTN logo
A partnership made possible by the new media dimension Sport News Africa has brought to World Cup coverage in Congo
For its coverage of the 2022 World Cup matches, Télé Congo has teamed up with Sport News Africa to put together programmes around the 28 matches for which the channel has acquired the rights. The aim was to offer resolutely innovative content on a scale across Congo, but also the African continent, with three live shows every day to get sports fans buzzing with the rhythm of the World Cup.